The CooL

This isnt the typical New Years Resolution…In fact its not even a resolution.  It is a quest for cool.

Over the last few months I have been thinking about the idea of cool.  Cool is dynamic and complex.  It is something that comes from within and cannot be explained.  Cool also resonates with others and often defines moments, movements and people.

My goal  for 2009 is to find cool and be cool.  My commitment to cool goes beyond this post or my hunt for hipsters.  I have designated a space in my apartment for cool.  And yes it’s on display…for that’s the only way my interpretation of cool can be judged.

It is one thing to think you are cool but its another to have your peers embrace your cool.

2009 is the year of The CooL.

Building Business…Planning for 2009

2008 was a Great Year. Last August (August 2007) I decided that I was going to make a commitment to building my business. A year has gone by and I am very happy with the progress that I made, however 2009 must be better.

What are my next steps…Where is my focus for 2009? There comes a time when your hobby becomes a business and I have reached that crossroad. Over the last few months I have been building my business infrastructure so I can hit the ground running in 2009. Happy Hour embraces culture and creates fashion. It is now time for us to start acting like a Boutique label.

You will see a concentrated effort from our Fashion Department to establish the brand as a leader in Boston’s Style and Culture. Happy Hour will be producing seasonal lines and show at various events.

We also need to pay the bills! I am personally leading the sales charge in 2009 with a dynamic strategy. Happy Hour is more than a T-Shirt line; it is an experience and a lifestyle. Not only are we targeting local boutiques and stores but we have a strong focus on building community. The blog and future website will be excellent outlets for you to participate in the Happy Hour Experience.

I am excited about the possibilities for 2009. Please don’t hesitate to contact me if you have any questions or if you have an interest in helping the brand. Best Wishes and Happy Holidays.

Allin Bond
CEO/Creative Director